Wayfare Interactive offers contextual merchandising solutions to media and entertainment companies, consumer product and service advertisers, and others. Wayfare's offering includes patent-pending technology and a service infrastructure that enable seamless merchandising of products and services around films, television, radio, print, and online content.

Wayfare allows media and entertainment companies to increase the monetization of their content by merchandising related products and services around their content. Wayfare also enables consumer product and service advertisers to improve the branding and distribution of their products by extending their associations with media properties to joint marketing and merchandising.

For media companies and advertisers interested in product placement, sponsored content, and integrated marketing and promotions, Wayfare offers a powerful platform to extend the integration to merchandising, thereby closing the loop with the customer.