WIN was founded in March 2010 by a group of technology and advertising media executives with over 50 collective years of experience in the space. The core algorithms and technology that Wayfare utilizes have been developed and are supported by a world class technical team, with senior managerial and technical expertise from companies such as Microsoft, IBM, Capital One, Trilogy, AgentWare, etc.

Wayfare Interactive, Inc. is a privately held company headquartered in Los Altos, CA, with operations in Austin, TX, and offices in Reno and Atlanta.