ADVERTISERS & AGENCIES
Comparison of WIN deep-linked ads with Display and Search ads
The table below summarizes how WIN’s deep-linked ads compare with traditional Display and Search ads:
| Comparision of Interactive Ad Types | |||
| Display Ads | Search Ads | WIN Deep-Linked Ads | |
| Click-thru Rate | 0.05 - 1% | 1 - 2% | As high as 50% |
| Conversion Rate | 0.1 - 1% | 1 - 3% | As high as 20% |
| Audience | Content & Commerce | Content & Commerce | Commerce Only |
| Targeting | Broad | Fine | Hyper |
| Contectualization/Relevance | Limitied | Expanded | Meximized |
| Click Landing Page | Predefined | Predefined | Dynamic |
| Primary Supported Marketing Type | CPM | CPC | CPC & CPA |