E-commerce ads are the next major innovation in digital advertising. Unlike traditional advertising, we package e-commerce services in ad formats. Then we serve them up on your specific media channel—website, social network, email campaign, and others. Wayfare e-commerce ads provide relevant, helpful features such as comparisons, cross-selling ideas, and real-time deals. E-commerce ads are presented as content—not ads—and blend in with the specific site as part of the services you offer to customers. That’s why visitors click on them more often and return to your site more frequently.
Wayfare’ e-commerce ads use patent-pending technology to change ads from an unwanted distraction to a convenient added value. We serve ads:
Wayfare ads provide helpful features, like comparisons, cross-selling, and real-time deals that are targeted to your visitors’ expressed interests.
Wayfare ads show up only when the customer is already shopping. They help your visitors instead of annoying them.
Wayfare e-commerce ads come in many IAB-standard or customized sizes that are ready for placement. Using ad tags, they can be deployed on your site as easily as display or search ads.
Customers find exactly what they’re looking for, which translates to a better experience on your site. Ads can be contextualized to page content, letting you choose advertising that complements your content and enhances the audience’s perception of your site.
Because customers can instantly see the information they’re looking for on your site, they don’t have to leave your site to navigate search engines, other sites, or multiple layers of the advertiser’s site to buy products. Keep search dollars for yourself rather than hand them out to others.
The information that customers want is right in front of them. Wayfare e-commerce ads provide helpful e-commerce features to accelerate decision-making. They deliver customers inside the advertiser’s site as close to the shopping cart as possible. Uninterrupted engagement leads to substantially higher monetization and conversion.
Wayfare e-commerce ads deliver 20-30x greater monetization than typical display ads and 5-8x greater than search ads. Our performance goals are aligned with those of consumers, advertisers, and publishers. The better we match advertised products and services with the things customers look for, the more that we all win.
|Display Ads||Search Ads|
|eCPM per AD||$0.05 - $20||$0.50 - $20||$2 - $250|
|Click-through Rate||0.05 - 1%||1 - 3%||As high as 50%|
|Click Landing Page||Predefined||Predefined||Dynamic|
|Ad Aesthetics and User Satisfaction||Poor||Fair||Excellent|